Packham: Reducing the toll of tobacco in Nevada
“The ability to attract new smokers and develop them into a young adult franchise is key to brand development.”
Each year the tobacco industry spends an estimated $74 million peddling its poison in Nevada. That figure is nearly 75 times the amount spent on tobacco control and prevention efforts by local health agencies and advocates in Nevada.
Published research studies have found that kids are twice as sensitive to tobacco advertising than adults and are more likely to be influenced to smoke by cigarette marketing than by peer pressure. One-third of underage experimentation with smoking is attributable to tobacco company advertising despite industry protestations to the contrary.
New data from the Campaign for Tobacco-Free Kids documents tobacco’s toll on the next generation of Nevadans. Currently, 10.3 percent of Nevada high school students smoke, nearly 2,000 Nevada kids under the age of 18 will become daily smokers this year, and an estimated 41,000 kids currently alive and well in Nevada will die prematurely from smoking.
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